![]() ![]() ![]() Sales Navigator allows you to contact anyone on LinkedIn, even though you’re not connected with them. Check out our in-depth article on why LinkedIn is the best platform for B2B marketing. Ultimately, the ability to see who viewed one’s profile can be a powerful tool for B2B marketers in some ways. Information gathered can then be utilized to tailor future content and marketing strategies to engage those individuals.Īdditionally, seeing who is viewing one’s profile can help identify potential new business leads and customers.īy understanding which individuals or companies are viewing their profile, B2B marketers can reach out and attempt to build relationships with them. The ability for B2B marketers to see who viewed their profile can be highly beneficial in several ways.įirst, it can help marketers better understand which of their target audience members are engaging with their profile and content. It can help them quickly and easily connect with potential customers and can help to build relationships that can lead to sales. It can be incredibly favorable for B2B marketers looking to connect with their target audience. One of the most powerful features is the capacity to search for leads without needing their email address. Sales Navigator allows users to search for and identify potential leads and provides a suite of tools to help users engage with those leads. Here are some of the following: You can connect with anybody Using Sales Navigator comes with a lot of advantages. The tool also contains filters that allow you to locate the ideal prospects based on factors such as firm size, job title, and geography. This application allows you to examine how your relationships are related to potential leads, send messages to up to 50 people at once, and track email open rates and clicks. LinkedIn Sales Navigator was designed with salespeople and business owners in mind. LinkedIn Premium also offers users exclusive access to particular job postings, as well as discounts on other LinkedIn products and services. The main features are as follows: the capacity to contact any LinkedIn member, even if you are not associated with them, view detailed information about who has viewed your profile, and send messages to up to 50 LinkedIn members in twenty-four hours. LinkedIn Premium is a paid subscription service that offers users additional features and benefits not available to those with a free LinkedIn account. In this article, we will help you differentiate the two hoping you can arrive at the best decision to ramp up your B2B marketing game. The two main options for business users are Linkedin Sales Navigator and Linkedin Premium.īoth have distinct benefits that can make an impact on your business. However, many are uninformed of the different levels of service Linkedin offers. Most business professionals are mindful of Linkedin and its potential for business networking and sales. ![]()
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